Artifact Rebrand
February, 2024
Artifact Creative Recycle is a business local to Portland, OR. They are a “consignment and resale store focusing on clothing, furniture, and more.” Artifact has a unique
focus on community building, and sustainability. Artifact Rebrand is a project that I worked on in my Spring’24 semester at PNCA.
At the time of this project Artifact Creative Recycle was undergoing a brand refresh transition. When I was
working on this project, I noticed a disjoint between their photography and their brand presence in social media
marketing, as well as in physical marketing formats.
Taking inspiration from their photography I wanted to shift their brand expression into something more bold and free
while still maintaining a feeling of a handmade quality to represent their love for sustainability and reuse.
For this project I created a series of three illustrations that can be used for multiple formats such as a newsletter, calander,
flyer, etc. For the art direction I chose a botanical theme that represents community growth and sustainability. Along with
these illustrations I worked in some patterning and a typography system that can be used in social media posts, as well
as in physical formats such as a business card.