A Love Letter to Learning
April, 2024
“A Love Letter to Learning” is a multi-touchpoint design experience that explores the beauty in process work. Through various formats-
including video, printed materials, and a hands on workshop- viewers are invited to explore a documented journey about the hardships
and victories that result in personal growth through making.
This project was one more personal to me. It all started as a personal challenge: what would it look like to dedicate
time intentionally to learning something new—and to document that journey along the way? From there, it evolved
into a project that explored topics like creative endurance, confidence in unknown landscapes, and, ultimately, it
became a tribute to my lifelong love of learning.
The goal I set for myself was to learn how to linocut and document the feelings that came up along the way.
My technical goal was to create a stamp library of 20 or more stamps; then utilize those stamps to upcycle
7-10 garments and display them in an exhibit along side a process book, and modeled portraits of the articles
of clothing
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bitesized
April, 2024
Bitesized is a fictional initiative dedicated to providing income-informed nutrition education through accessible platforms, including social media.
Bitesized was inspired by the “Cereal for Dinner” campaign by Kellog. The campaign suggested that low-income
families should simply eat cereal as a cheap dinner option, urging them to buy more of their cereals. Bitesized was
formulated to act as a counter campaign to armor everyday people with the knowledge to fight back against this type
of manipulative marketing. In a time where ma pny struggle with finances, it is more important than ever to look at
nutrition from a financially accessible and approachable viewpoint. Nutrition can be so daunting, and people feel
overwhelmed whien learning new ways to eat as an adult, especially when they are struggling with complex issues
like finances, family, and generally being an adult. The goal of this project was to make healthy eating fun,
easy, and affordable.
There’s something very special about the time spent in the kitchen as a kid, with playful colors and the “safety” of
basic learning (elementary school), altered for a more mature audience. I wanted learning to feel safe and easy to
digest. We are all a little bit nostalgic for the times when learning felt approachable.
Bitesized is an educational campaign offering resourches like easy, budget-friendly recipes, and shopping cheat sheets
to simplify nutrition without breaking the bank. Through social media, as well as simple printable giveaways and small
tokens that function as reminders, healthy eating reminders are integrated into home spaces in bright and lively ways.
Scape
February, 2024
Scape is a clothing line that strives to bring Earth Day apparel back to it’s origin, a DIY grass roots student led movemement.
In todays world of overconsumption and generic on-trend box stores I found it hard to feel inspired by
modern Earth Day apparel. Most of the options felt blindly optomistic and over-produced. Earth Day
started as a piecemealed work-with-what-you-have protest, featuring hand made cardboard signs,
demanding environmental change.
I wanted to create a line that reflected this movement by using phrases from signs used in the first
1970’s Earth Day Protest.
Using plant scraps I created graphics for the garments. I wanted to use scraps to not only reflect the
importance of recycling but also the essence of DIY and using what you have available. To continue
these values throughout the entirety of the garments, I sourced type through a stamp alphabet I
currently possessed to harken back to original signs that were sometimes stenciled or painted.
Wild Forms
May, 2023
Wild Forms is a book that offers an accessible approach to shape language, exploring how the natural world could offer some insight into how we interpret symbols today.
In the space where science and design meet, the available literature is often not the
most beginner-friendly. With this book, my goal was to explore complex topics like semiotics
in a way that’s accessible and enjoyable, even for readers without a background in science.
Through a series of shape studies informed by nature I created visual examples that guides
the reader through an introduction to shape language. The primary goal was to create
something that could be read, referenced, left on a desk, or aproached in any way that
enriches the readers knowledge of language and how it relates to the shapes we see
in our everyday world.
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¡Ordena!
August, 2024
¡Ordena! was an event hosted by Heidi Duckler Dance Northwest, a Portland-based arts nonprofit that “redefines relationships between artists and audiences by
presenting bold choreography in extraordinary places.” The event took place at the Portland Mercado, with dancers performing around an installed food truck and
mingling with the audience through the delivery of dancing dishes.
For this event we wanted to encapsulate the original charm of food carts, but take an explosive creative twist.
Inspired by the bold colors at the Portland Mercado I conceptualized a pallete and shape library to use within
marketing materials, a social media campaign, and physical day-of event assets.
With this event indentity I aimed to capture the essence of Heidi Duckler Dance Northwest’s primary practice
which is “place-based performances”. This style of dancing takes into account the architecture, vessels, and the
natural world surrounding the performer. It brings a heightened level of interaction and creative consideration. Utilizing
photography, marquee effect typography, and explosive shapes the designs embody the movement and creativity
behind this unique performance style.
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Hue-Gah Home Brand Refresh
September, 2024
Hue-Gah Home is a female founded home decor brand offering furniture and home goods that prioritizes coziness and simplicity. It is a female-founded company with a varied audience one
that values a products with good craftsmanship and accesssible luxury. Hue-Gah Homes takes inspiration from design trends in Scandanavian Countries as well such as from Italy and Japan.
Hygge, being the main inspiration for them, they value heritage-forward designs, simple spaces, and cozy interior elements. Hue-Gah Home brings hygge design principels into a contemporary furniture design space setting it apart from other Scandanavian-inspired home decor brands.
Hue-Gah Home currently has limited branding. Primarily, the forward focus of brand presentation
is photography. The goal with a brand refresh is to grow Hue-Gah Home into a front runner in global
furniture market. By creating a unique identity it will allow Hue-Gah Homes to set themselves apart
from not only other Scandanavian furniture brands but all other furniture brands in order to establish
iteself as a known name in the furniture and home decor market.
During the process of researching this brand refresh I paid a lot of attention to things like the etemology
of the name “Hue-Gah”, coming from the word hygge, the brand name being a phonetic spelling. The
inspiration that I drew from that was something that invoked a book-ish feeling. Something that could
reflect the namesake, as well as the brand values or simple pleasures and cozy spaces. The idea of
simple pleasures is where I started for the concepting of the color pallete. I thought of things that were
rich and luxourious, but also very simple. Things like an indulgent piece of chocolate or cherries were the
main inspiration for this branding.
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Artifact Rebrand
February, 2024
Artifact Creative Recycle is a business local to Portland, OR. They are a “consignment and resale store focusing on clothing, furniture, and more.” Artifact has a unique
focus on community building, and sustainability. Artifact Rebrand is a project that I worked on in my Spring’24 semester at PNCA.
At the time of this project Artifact Creative Recycle was undergoing a brand refresh transition. When I was
working on this project, I noticed a disjoint between their photography and their brand presence in social media
marketing, as well as in physical marketing formats.
Taking inspiration from their photography I wanted to shift their brand expression into something more bold and free
while still maintaining a feeling of a handmade quality to represent their love for sustainability and reuse.
For this project I created a series of three illustrations that can be used for multiple formats such as a newsletter, calander,
flyer, etc. For the art direction I chose a botanical theme that represents community growth and sustainability. Along with
these illustrations I worked in some patterning and a typography system that can be used in social media posts, as well
as in physical formats such as a business card.
IAWF
May, 2024
IAWF is a conceptual week-long series of events designed to engage with the community during the opening of an interactive art exhibition. The exhibition showcases
a curated collection of works by various interactive artists.
Museum atendees all around the world love interactive exhibitons. However often times, those exhibits take
place singularly all across the globe. Interactive Arts World Festival seeks to bring together those artists
to one place and showcase a variety of different exhibitions at the Museum of Pop Culture in Seattle, WA.
Many interactive art exhibitions featury bright and often psyschodelic color palletes. For the visual language
of the event I wanted to create a pallette that felt invocative of these exhibitions. Paired with type that is streched
and condensed I wanted to convey a sense of play and movement that embodies the interactive nature of this event.
The week-long festival will feature immersive installations, live artist talks, and workshops that allow attendees to
connect with the creative process behind the exhibits. By centralizing these globablly loved interactive artists at
the Museum of Pop Culture, the festival creates a unique hub for exploration, and learning for a diverse audience.
The bold colors with contrasting tones, paired with movement-inspired typography reflects the energetic and
tactile experiences that this festival has to offer.
World Dog Surfing Championship
September, 2024
The World Dog Surfing Championship is an event that takes place annually on the Northern Californian coast. Each year “dog surfers are invited to bring home the gold
for charity.“ This event hosts costume contests, adoption events, charity sponsorships, and many more fun dog-centered activities. This work was created to imagine an
identity for this annual event.
The World Dog Surfing Championships has been around for nearly a decade and is increasing in popularity
each year. In 2024 over 6000 people attended the event, and it remains the largest event in the sport.
Presently, World Dog Surfing Championships has very little marketing and social media presence.
I wanted to imagine what some
The photos of the dogs surfing are the real star of the show. World Dog Surfing Championship’s main
form of social media presence is photos of the dogs surfing. I had to agree that it was the cutest
way to encapsulate the essence of the event. I chose to liberally include those photos into all
marketing materials.
I wanted to showcase the dogs surfing the most prominently, so I decided to find ways to incoporate
the portraits alongside the event info. Including touches like a dogs eyes peaking through the letters, a dog
surfing off the border of an instagram reel.