World Dog Surfing Championship
September, 2024
The World Dog Surfing Championship is an event that takes place annually on the Northern Californian coast. Each year “dog surfers are invited to bring home the gold
for charity.“ This event hosts costume contests, adoption events, charity sponsorships, and many more fun dog-centered activities. This work was created to imagine an
identity for this annual event.
The World Dog Surfing Championships has been around for nearly a decade and is increasing in popularity
each year. In 2024 over 6000 people attended the event, and it remains the largest event in the sport.
Presently, World Dog Surfing Championships has very little marketing and social media presence.
I wanted to imagine what some
The photos of the dogs surfing are the real star of the show. World Dog Surfing Championship’s main
form of social media presence is photos of the dogs surfing. I had to agree that it was the cutest
way to encapsulate the essence of the event. I chose to liberally include those photos into all
marketing materials.
I wanted to showcase the dogs surfing the most prominently, so I decided to find ways to incoporate
the portraits alongside the event info. Including touches like a dogs eyes peaking through the letters, a dog
surfing off the border of an instagram reel.