Scape
February, 2024
Scape is a clothing line that strives to bring Earth Day apparel back to it’s origin, a DIY grass roots student led movemement.
In todays world of overconsumption and generic on-trend box stores I found it hard to feel inspired by
modern Earth Day apparel. Most of the options felt blindly optomistic and over-produced. Earth Day
started as a piecemealed work-with-what-you-have protest, featuring hand made cardboard signs,
demanding environmental change.
I wanted to create a line that reflected this movement by using phrases from signs used in the first
1970’s Earth Day Protest.
Using plant scraps I created graphics for the garments. I wanted to use scraps to not only reflect the
importance of recycling but also the essence of DIY and using what you have available. To continue
these values throughout the entirety of the garments, I sourced type through a stamp alphabet I
currently possessed to harken back to original signs that were sometimes stenciled or painted.