¡Ordena!
August, 2024
¡Ordena! was an event hosted by Heidi Duckler Dance Northwest, a Portland-based arts nonprofit that “redefines relationships between artists and audiences by
presenting bold choreography in extraordinary places.” The event took place at the Portland Mercado, with dancers performing around an installed food truck and
mingling with the audience through the delivery of dancing dishes.
For this event we wanted to encapsulate the original charm of food carts, but take an explosive creative twist.
Inspired by the bold colors at the Portland Mercado I conceptualized a pallete and shape library to use within
marketing materials, a social media campaign, and physical day-of event assets.
With this event indentity I aimed to capture the essence of Heidi Duckler Dance Northwest’s primary practice
which is “place-based performances”. This style of dancing takes into account the architecture, vessels, and the
natural world surrounding the performer. It brings a heightened level of interaction and creative consideration. Utilizing
photography, marquee effect typography, and explosive shapes the designs embody the movement and creativity
behind this unique performance style.
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