Hue-Gah Home Brand Refresh
September, 2024
Hue-Gah Home is a female founded home decor brand offering furniture and home goods that prioritizes coziness and simplicity. It is a female-founded company with a varied audience one
that values a products with good craftsmanship and accesssible luxury. Hue-Gah Homes takes inspiration from design trends in Scandanavian Countries as well such as from Italy and Japan.
Hygge, being the main inspiration for them, they value heritage-forward designs, simple spaces, and cozy interior elements. Hue-Gah Home brings hygge design principels into a contemporary furniture design space setting it apart from other Scandanavian-inspired home decor brands.
Hue-Gah Home currently has limited branding. Primarily, the forward focus of brand presentation
is photography. The goal with a brand refresh is to grow Hue-Gah Home into a front runner in global
furniture market. By creating a unique identity it will allow Hue-Gah Homes to set themselves apart
from not only other Scandanavian furniture brands but all other furniture brands in order to establish
iteself as a known name in the furniture and home decor market.
During the process of researching this brand refresh I paid a lot of attention to things like the etemology
of the name “Hue-Gah”, coming from the word hygge, the brand name being a phonetic spelling. The
inspiration that I drew from that was something that invoked a book-ish feeling. Something that could
reflect the namesake, as well as the brand values or simple pleasures and cozy spaces. The idea of
simple pleasures is where I started for the concepting of the color pallete. I thought of things that were
rich and luxourious, but also very simple. Things like an indulgent piece of chocolate or cherries were the
main inspiration for this branding.
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