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IAWF









May, 2024

IAWF is a conceptual week-long series of events designed to engage with the community during the opening of an interactive art exhibition. The exhibition showcases 
a curated collection of works by various interactive artists. 

Problem:
       
Museum atendees all around the world love interactive exhibitons. However often times, those exhibits take
      place singularly all across the globe. Interactive Arts World Festival seeks to bring together those artists
      to one place and showcase a variety of different exhibitions at the Museum of Pop Culture in Seattle, WA.

Approach:
       
Many interactive art exhibitions featury bright and often psyschodelic color palletes. For the visual language
       of the event I wanted to create a pallette that felt invocative of these exhibitions. Paired with type that is streched
       and condensed I wanted to convey a sense of play and movement that embodies the interactive nature of this event.

Solution:
       
The week-long festival will feature immersive installations, live artist talks, and workshops that allow attendees to
      connect with the creative process behind the exhibits. By centralizing these globablly loved interactive artists at 
      the Museum of Pop Culture, the festival creates a unique hub for exploration, and learning for a diverse audience.
      The bold colors with contrasting tones, paired with movement-inspired typography reflects the energetic and
      tactile experiences that this festival has to offer.