bitesized
April, 2024
Bitesized is a fictional initiative dedicated to providing income-informed nutrition education through accessible platforms, including social media.
Bitesized was inspired by the “Cereal for Dinner” campaign by Kellog. The campaign suggested that low-income
families should simply eat cereal as a cheap dinner option, urging them to buy more of their cereals. Bitesized was
formulated to act as a counter campaign to armor everyday people with the knowledge to fight back against this type
of manipulative marketing. In a time where ma pny struggle with finances, it is more important than ever to look at
nutrition from a financially accessible and approachable viewpoint. Nutrition can be so daunting, and people feel
overwhelmed whien learning new ways to eat as an adult, especially when they are struggling with complex issues
like finances, family, and generally being an adult. The goal of this project was to make healthy eating fun,
easy, and affordable.
There’s something very special about the time spent in the kitchen as a kid, with playful colors and the “safety” of
basic learning (elementary school), altered for a more mature audience. I wanted learning to feel safe and easy to
digest. We are all a little bit nostalgic for the times when learning felt approachable.
Bitesized is an educational campaign offering resourches like easy, budget-friendly recipes, and shopping cheat sheets
to simplify nutrition without breaking the bank. Through social media, as well as simple printable giveaways and small
tokens that function as reminders, healthy eating reminders are integrated into home spaces in bright and lively ways.